Spotify got exactly what it paid for in Joe Rogan. Now what?

If there was a time for Spotify to decide it didn't want to do business with Joe Rogan, it was two years ago, not now.

Hello, dear readers,

I know that I’m several days late to the Joe Rogan/Spotify discourse, but it’s mostly because while it’s a topic definitely within my own intellectual wheelhouse (it’s a media/tech/communication/music story!), I think it’s more nuanced than how a lot of people have been approaching it. Let me explain.