The Right Is So Desperate to Prove 'Go Woke, Go Broke' That They're Inventing 'Woke' Controversies Out of Thin Air

From Cracker Barrel to Sydney Sweeney's jeans: How right-wing influencers manufacture controversies, then cite them as proof that "wokeness" destroys companies.

Aug 25, 2025

∙ Paid

Cracker Barrel changed their logo and conservatives are acting like someone burned down a church.

The restaurant chain dropped the little cartoon guy who's been leaning against a barrel since 1977, went with just text in a vaguely barrel-shaped yellow blob, and suddenly it's the downfall of American civilization. Donald Trump Jr. posted “WTF is wrong wit…

Keep reading with a 7-day free trial

Subscribe to The Present Age to keep reading this post and get 7 days of free access to the full post archives.