The Present Age

The Present Age

The Right Is So Desperate to Prove 'Go Woke, Go Broke' That They're Inventing 'Woke' Controversies Out of Thin Air

From Cracker Barrel to Sydney Sweeney's jeans: How right-wing influencers manufacture controversies, then cite them as proof that "wokeness" destroys companies.

Parker Molloy's avatar
Parker Molloy
Aug 25, 2025
∙ Paid

Cracker Barrel changed their logo and conservatives are acting like someone burned down a church.

The restaurant chain dropped the little cartoon guy who's been leaning against a barrel since 1977, went with just text in a vaguely barrel-shaped yellow blob, and suddenly it's the downfall of American civilization. Donald Trump Jr. posted “WTF is wrong wit…

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