The Present Age

The Present Age

The Sydney Sweeney Jeans Ad "Backlash" Is Mostly Fake

How a handful of TikTok comments became a national controversy about eugenics, Democrats, and denim.

Parker Molloy's avatar
Parker Molloy
Aug 01, 2025
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So apparently we're all fighting about Sydney Sweeney's jeans now. Or her genes? Both, actually — that's the whole thing.

This week, American Eagle dropped a new denim campaign featuring the actress sprawled across various surfaces while delivering this gem of ad copy: “Genes are passed down from parents to offspring, often determining traits like hair c…

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