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Grab Some Popcorn and Watch the Twitter Chaos

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Grab Some Popcorn and Watch the Twitter Chaos

Elon Musk pretty clearly doesn't know what he's doing.

Parker Molloy
Nov 11, 2022
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Grab Some Popcorn and Watch the Twitter Chaos

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To sum up the state of things:

Twitter avatar for @callmekitto
🌻✨️Lauren Dombrowski🏴‍☠️🍊 @callmekitto
being on Twitter right now is like playing the violin on the titanic except we are also making fun of the iceberg and the iceberg is getting genuinely mad
11:59 PM ∙ Nov 6, 2022
290,917Likes51,777Retweets

Hello, dear readers, and happy Friday.

I’ve spent most of this week watching in equal parts horror and excitement about what’s been happening over on Twitter lately. As I’ve been trying to wean myself off the site and focus on getting my existing followers over there to instead subscribe to this newsletter you’re reading right now… *hint hint, nudge nudge*…

… and setting up shop other places on the internet like Mastodon (you can follow me on there by clicking this link if you can figure it out), it’s been hard to tune out the chaos that’s been unfolding over on the bird site. Let’s review.


📰 Reading assignments

  • “Two Weeks of Chaos: Inside Elon Musk’s Takeover of Twitter”, The New York Times, 11/11/22

  • “Elon Is Re-Verifying Neo-Nazis and Selling Blue Checks to Transphobes and QAnoners”, Gizmodo, 11/11/22

  • “Inside the Twitter Meltdown”,

    Platformer
    , 11/10/22

  • “Inside Elon Musk’s first meeting with Twitter employees”, The Verge, 11/10/22

  • “Here’s how a Twitter engineer says it will break in coming weeks”, MIT Technology Review, 11/8/22

  • “Elon Musk is more Funko Pop than man”,

    Garbage Day
    , 11/7/22


✅ Verification? Yeah, it’s busted as all hell now!

One of the big changes Musk implemented was putting an end to what he called “Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark,” and instead offering the designation to anyone who wants to cough up $8 per month, making it, effectively, meaningless.

What Twitter verification was created to do: to ensure that when people see a tweet that says “Coca-Cola” with a blue check next to it, it’s actually Coke and not some random person. If you were a big-name brand or a public figure/relevant person at risk of being impersonated, you were given one after sending documents to the company proving that you are who you say you are.

What Musk did: change it so verification simply meant “Hey, this person has $8.” No verification of identity required. People warned that this would open the door to widespread impersonation, and oh wow, were they right! This video has some great examples:

And here’s NBC’s Ben Collins explaining the chaos:

Twitter avatar for @oneunderscore__
Ben Collins @oneunderscore__
Here is what has happened on Twitter in the last 7 days. Does Elon Musk have a plan? You tell me.
5:10 PM ∙ Nov 11, 2022
640Likes140Retweets

I mean…

A tweet from an account impersonating comedian Dave Chappelle: “Trans women are women. No longer team terf y’all.” (h/t @chrissydid)
A series of tweets from an account impersonating Trump lackey Rudy Giuliani, filled with offensive stuff. (h/t @OldRagMats and @LauraJSilverman)
A tweet from an account impersonating OJ Simpson: “Ya I’m ngl I did that shit.” (h/t @rvbdrm)
Tweets from an account impersonating former President George W. Bush: “I miss killing Iraqis” (h/t @bluewildin)
A tweet from an account impersonating the American Girl brand: “Felicity owned slaves.” (h/t @EyesOnTheRight)
A tweet from an account impersonating the brand Valve: “We’re excited to unveil Ricochet: Neon Prime, our next competitive platform, this Thursday at 10am Pacific Time Can’t wait to see you all on the grid!” (h/t @ineffyble)
A tweet from an account impersonating Nintendo of America. It’s a photo of Mario giving the middle finger. (h/t @bluewildin)
Twitter avatar for @meemalee
MiMi Aye @meemalee
The second verified account is actually @/appletvpius - they just capitalised the i. This is going swimmingly.
The real AppleTV+ account
A blue verified account pretending to be AppleTV+
7:44 AM ∙ Nov 10, 2022
1,843Likes607Retweets
Twitter avatar for @rafaelshimunov
Rafael Shimunov is on Mastodon @rafaelshimunov
Did Twitter Blue tweet just cost Eli Lilly $LLY billions? Yes.
Image
Image
6:20 PM ∙ Nov 11, 2022
265Likes83Retweets

Whoopsie!

🫠 The people who keep Twitter running are all pretty much gone.

  • CEO Parag Agrawal

  • CFO Ned Segal

  • Head of Legal Policy, Trust, and Safety Vijaya Gadde

  • Chief Information Security Officer Lea Kissner

  • Head of Integrity and Safety Yoel Roth

  • And a few thousand others

I don’t understand what Elon Musk is trying to do with Twitter. It doesn’t make sense. Sure, yes, of course, I think it sucks that he’s clearly been consuming way too much right-wing media and has convinced himself that things like “anti-conservative bias” and “shadowbanning right-wing accounts” are legitimate problems. But even if you set aside the politics of it all, I don’t understand how any of this makes sense from a business POV.

Oh! And he also said that if you don’t pay the $8/month fee, your account will be effectively treated as spam.

Twitter avatar for @StephenGutowski
Stephen Gutowski @StephenGutowski
Elon just compared non-verified accounts going forward to emails in a spam folder. Sounds like you'll need to pay for Twitter Blue for people to actually read your tweets. No more of those "this site is free" jokes, folks.
6:14 PM ∙ Nov 9, 2022
14,977Likes3,129Retweets

For years, Facebook operated under the motto “Move fast and break things.” Musk seems to be carrying out a much, much, much more literal interpretation of that over at Twitter.

And here, for making it to the very end of this piece, please enjoy this totally meaningless verification badge I made for you all:

The TPA logo on a verification check.

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Grab Some Popcorn and Watch the Twitter Chaos

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11 Comments
James Geluso
Nov 11, 2022Liked by Parker Molloy

Someone made a “what was the best day on Twitter?” thread. I still vote for white/gold/blue/black dress/llamas-on-the-run day, but the people saying “today” had a compelling case.

Also I’m surprised Ben Collins didn’t mention the wave of people impersonating Elon Musk.

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Sam
Writes Placeholder
Nov 11, 2022

I know twitter is important for people with jobs in the media, and especially for independent journalists and writers as a place to promote and share their work. Besides that, though, I think it has had a pretty negative impact on mental health and national unity. Excited and curious to see what happens as it is destroyed.

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