I loved every minute of this. Was listening to hear about process--how does one go from the "boring" message that has to be delivered to "the quarantine fox is sad you're not vaccinated?" I wonder if I'm asking the right questions when trying to promote my content. I'm pretty sure I'm not b/c I'm not entirely sure what those questions are. I feel like concepts like "target audience" can sometimes mislead. "What works" sounds so much stronger and brings one to examples that can be imitated and expanded upon.
Loved how much knowledge Joe Galbo demonstrated of what other government accounts were doing. It's really striking and rare to hear that kind of professionalism--a professional who knows his colleagues and their efforts, and builds a strategy with an idea of what else could be done.
I loved every minute of this. Was listening to hear about process--how does one go from the "boring" message that has to be delivered to "the quarantine fox is sad you're not vaccinated?" I wonder if I'm asking the right questions when trying to promote my content. I'm pretty sure I'm not b/c I'm not entirely sure what those questions are. I feel like concepts like "target audience" can sometimes mislead. "What works" sounds so much stronger and brings one to examples that can be imitated and expanded upon.
Loved how much knowledge Joe Galbo demonstrated of what other government accounts were doing. It's really striking and rare to hear that kind of professionalism--a professional who knows his colleagues and their efforts, and builds a strategy with an idea of what else could be done.